Qantas wanted to shout out to Australian mums on Mother's Day. Rather than a soppy stock image FB post, we convinced them to change their logo for 24 hours.
Creatives: Rene Schultz, Mark Rosenberg
NRL SEASON LAUNCH
NRL history is made not only by the players, but by fans attending games too. This launch spot saw NRL pre-sale ticket sales increase 60% from 2016.
Creatives: Nate Martin, Mark Rosenberg, Jonny Brown
Let's Make History
There's a little known law, hotels don't just have to look after their guests - they're legally required to look after their horses too. Basically, pubs in Australia have to let horses in. We used this to advertise the world's richest turf race, The Everest, on horses, in pubs. We call it horse-vertising.
Creatives: Mark Rosenberg, Roy Leibowitz, Chris Wilson
"Get the 50+ demo to buy travel insurance".
With a budget of zero dollars, I turned to old family photos to sell travel insurance. The nostalgia resonated with the baby boomers, and it was of AAMI's most successful social campaigns.
CREATIVE PARTNER DATING APP
This is an idea to connect AWARD School students, by hijacking an existing dating app. I presented this to the Communications Council and it was in place on graduation night.
CITIBANK CHINESE NEW YEAR
The brief was to show Citibank can increase your fortune. Given the launch was around Chinese New Year they wanted to appeal to Asian consumers, but not alienate other leads.
The idea of 'making your fortune perform' led to Chinese Shadow puppets, which then allowed us to develop gifts for customer's children, and also create branch activations.
The campaign was intended for Australia, however it was picked up and run by Citi International.
Creatives: Nate Martin, Mark Rosenberg
COMIC-CON SNAPCHAT STORIES
AAMI purchased ad space during Oz Comic-Con, and wanted three 10 second videos that'd showcase insurance to a hard-to-engage audience.
Idea: AAMI - Superheroes In Car Insurance
Creatives: Michael Graziano, Jenny Tao, Mark Rosenberg