Qantas wanted to shout out to Australian mums on Mother's Day. Rather than a soppy stock image FB post, we convinced them to change their logo for 24 hours.
NRL SEASON LAUNCH
NRL history is made not only by the players, but by fans attending games too. This launch spot saw NRL pre-sale ticket sales increase 60% from 2016.
Let's Make History
DURACELL STORM SHELTERS
An idea that developed from an AWARD school brief.
Product: Duracell Batteries
SMP: Nothing lasts longer than Duracell
Pacific Island nations are prone to serious damage and their traditional building structures are often destroyed by severe weather, leading to displacement and injury. When Duracell batteries are melted down they can be used to produce rebar steel - an exceptionally strong building material that lasts forever.
Duracell Storm Shelters - Outlast Anything
Duracell creates a recycling program that sees used batteries melted down and used to build long lasting storm shelters in these countries.
"Get the 50+ demo to buy travel insurance".
With a budget of zero dollars, I turned to old family photos to sell travel insurance. The nostalgia resonated with the baby boomers, and it was of AAMI's most successful social campaigns.
CREATIVE PARTNER DATING APP
This is an idea to connect AWARD School students, by hijacking an existing dating app. I presented this to the Communications Council and it was in place on graduation night.
Gender Equality Index
Round 5 of Young Glory, partnering with Leila Cranswick.
BRIEF: HeForShe’s mission is to create true gender equality across the globe.... Inspire people to take action in their daily lives to fight stereotypes, speak up for equality, and spread the message to others.... Find a way to influence movers and shakers. This is NOT just about talking to men.
CITIBANK CHINESE NEW YEAR
The brief was to show Citibank can increase your fortune. Given the launch was around Chinese New Year they wanted to appeal to Asian consumers, but not alienate other leads.
The idea of 'making your fortune perform' led to Chinese Shadow puppets, which then allowed us to develop gifts for customer's children, and also create branch activations.
The campaign was intended for Australia, however it was picked up and run by Citi International.
Round one of Young Glory, partnering up with Leila Cranswick.
BRIEF: “They are blind because they are poor. They are poor because they are blind".
Get everyone with money to donate to cataract blindness charities.
NEWS CORP SUPERCOACH
SuperCoach is News Corp's fantasy football app. In order to drive sign-ups we highlighted that loyalty is for losers when you're playing the game. You might be a die-hard Hawthorn supporter, but if you want to win you must abandon your team.
COMIC-CON SNAPCHAT STORIES
AAMI purchased ad space during Oz Comic-Con, and wanted three 10 second videos that'd showcase insurance to a hard-to-engage audience.
Idea: AAMI - Superheroes In Car Insurance
SNAP CHAT VIDEOS
Skilled VS. Unskilled
How could AAMI get the YouTube generation interested in a safe driving course?
NOT VERY INSURANCY
The brief was to showcase AAMI's smart repair home and auto services. With a minimal budget I conceptualised, wrote and produced these two spots.