An idea that developed from an AWARD school brief.
Product: Duracell Batteries
SMP: Nothing lasts longer than Duracell
Pacific Island nations are prone to serious damage and their traditional building structures are often destroyed by severe weather, leading to displacement and injury. When Duracell batteries are melted down they can be used to produce rebar steel - an exceptionally strong building material that lasts forever.
Duracell Storm Shelters - Outlast Anything
Duracell creates a recycling program that sees used batteries melted down and used to build long lasting storm shelters in these countries.
CREATIVE PARTNER DATING APP
This is an idea to connect AWARD School students, by hijacking an existing dating app. I presented this to the Communications Council and it was in place on graduation night.
Round one of Young Glory, partnering up with Leila Cranswick.
BRIEF: “They are blind because they are poor. They are poor because they are blind".
Get everyone with money to donate to cataract blindness charities.
AAMI COMIC-CON SNAPCHAT STORIES
The client purchased ad space during Oz Comic-Con, and wanted three 10 second videos that'd showcase insurance to a hard-to-engage audience.
Idea: AAMI - Superheroes In Car Insurance
SNAP CHAT VIDEOS
"Get the 50+ demo to buy travel insurance".
AWARD School 2016
"There's two things that set Mark apart from the others; his curiosity and perseverance. No one asks more questions than this guy, and no one is willing to work harder and harder and harder and (you get the point)".
Lauren Ami MacDonald
Copywriter & Award School Tutor
"Mark Rosenberg was our student during AWARD School 2016. During that time he came to us with consistently well thought out ideas and was always eager to learn. This guy is bloody hungry and bloody motivated. There’s no doubt he’ll chase us all down one day".
Harry Neville Towle
Art Director & Award School Tutor
Australian Surfing Life Magazine
Once upon a time I voyaged the world, writing about surfing and interviewing Kelly Slater.
How do you get the youth interested in a safe driving course?
AAMI 'NOT VERY INSURANCY'
The brief was to showcase AAMI's smart repair home and auto services. With a minimal budget I conceptualised, wrote and produced these two spots.
AAMI 'DRIVER DUELS'
Edge were tasked with developing a social strategy to provide support for the launch of AAMI’s Safe Driver program, an app that uses GPS to track driver journeys, assess behaviour and provide a safe driving score.
It’s in Australia’s nature to be competitive, and driving is no exception.
We figured that the only way to get Aussies excited about driving safely was to flip the ‘speed wins’ driving paradigm on its head, and ask users to compete over safety rather than speed. The competition took place under the campaign banner #DriverDuels.
*2015 Mumbrella Content Marketing Strategy Of The Year Nomination