"There's two things that set Mark apart from the others; his curiosity and perseverance. No one asks more questions than this guy, and no one is willing to work harder and harder and harder and (you get the point)".
Lauren Ami MacDonald
Copywriter & Award School Tutor
"Mark Rosenberg was our student during AWARD School 2016. During that time he came to us with consistently well thought out ideas and was always eager to learn. This guy is bloody hungry and bloody motivated. There’s no doubt he’ll chase us all down one day".
Harry Neville Towle
Art Director & Award School Tutor
AWARD SCHOOL DATING APP
This is an idea I had to bring students together, by hijacking an existing dating app. I presented this to the Communications Council and it will be in place on graduation night.
AAMI 'Skilled VS. Unskilled'
How do you get the youth interested in a safe driving course?
AAMI 'NOT VERY INSURANCY'
The brief was to showcase AAMI's smart repair home and auto services. With a minimal budget I conceptualised, wrote and produced these two spots.
Australian Surfing Life Magazine
Once upon a time I voyaged the world, writing about surfing and interviewing Kelly Slater.
I was tasked with raising awareness about the SES Easter Driver Reviver Program.
AAMI 'DRIVER DUELS'
Edge were tasked with developing a social media strategy to provide support for the launch of AAMI’s Safe Driver App, an app that uses GPS to track driver journeys, assess behaviour and provide a safe driving score.
It’s in Australia’s nature to be competitive, and driving is no exception.
We figured that the only way to get Aussies excited about driving safely was to flip the ‘speed wins’ driving paradigm on its head, and ask users to compete over safety rather than speed. The competition took place under the campaign banner #DriverDuels.
*2015 Mumbrella Content Marketing Strategy Of The Year Nomination
WEATHER ALERT APP
To raise awareness about AAMI's Weather Alert app we created this series.
"Get the 50+ demo to buy travel insurance".
Optus wanted daily content built around relatable insights.